Is tiktok and instagram important for your business?

TikTok and Instagram are powerful platforms, but that doesn't mean they're the right fit for every business. Just because a platform is trending doesn’t mean it should automatically be part of your strategy. What matters most is showing up where your audience spends their time — and doing it well.

For many small businesses, it's more effective to manage a few channels with consistency and intention rather than spreading yourself thin across every platform. Trying to be everywhere often leads to burnout, rushed content, and missed opportunities. Instead, focus on the platforms that align with your brand, your audience, and your goals. A strong, well-managed presence on one or two platforms will always outperform a scattered presence on five.

Being strategic with where and how you show up online is key to building real growth and connection.