HOW TO USE TIKTOK TO SCALE YOUR BIZ

TikTok is no longer just a platform for trends and dances — it’s a powerful growth tool for small businesses ready to build visibility and connect with a wider audience. With its unmatched organic reach and algorithm that rewards authenticity, TikTok gives brands the chance to show up, be seen, and drive real results without needing a big budget.

To scale your business on TikTok, focus on creating short, engaging videos that speak directly to your ideal customer. Share tips, show behind-the-scenes moments, tell your story, and highlight what makes your brand different. The key is consistency and value. When your content resonates, TikTok can help you reach thousands (or even millions) of people who didn’t know your brand existed — and turn that attention into growth.