At CUDDLY, we led strategic initiatives across marketing, customer experience, and partnerships to drive sustainable growth. We overhauled the email marketing program by introducing advanced segmentation, A/B testing, and lifecycle campaigns that improved engagement and conversion rates. On social media, we implemented a content strategy focused on storytelling and community engagement, which significantly increased organic reach and revenue. We built and scaled a customer service program from the ground up, including team training, workflow automation, and implementation of support tools to handle a high volume of inquiries efficiently. For the subscription program, We optimized the onboarding experience, retention strategies, and user communication, resulting in substantial user growth and predictable recurring revenue. Additionally, we developed and launched an affiliate program, including partner outreach, onboarding, and performance tracking to build a scalable acquisition channel.